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Ellys brand engineering, the specialist consultancy agency run
by Luc Olyslager, has been acquired by communications agency
10.
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Ellys brand engineering overgenomen door communicatiebureau 10.
Lees
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Ellys brand engineering repris par l’agence de communication 10.
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Nuclear energy's image as the outdated symbol of Cold War paranoia and Chernobyl fallout will need an urgent makeover if Europe backs a renaissance in atomic power.
Luc Olyslager contributes in:
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Parliamentary democracy : who still looks under the bonnet in the showroom? The political sector has not escaped the ever so characteristic changes of our rapidly developing and changing society.
Nor could it be otherwise. As democratically elected institutions and as representation of the social currents, the world of politics is the reflection of forces and currents in society par excellence—or should be.
Read more | Nederlandstalige versie
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Competing
with one other on a variety of levels, countries and regions
are discovering the power of branding. On 12 September, Tourism
Recreation Holland (TRN) held a symposium on the opportunities
for the “Holland” brand. Hans Van Driem, Director
of TRN, kicked off the symposium, while Ellys keynote speaker
Luc Olyslager highlighted the dynamics and essential components
of successful destination branding.
Read feature article in Recreatie &
Toerisme
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Sometimes
thinking in another direction can make all the difference. Don't
think by the rules. Think around them. |
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Operating
in the brand-to-people environment, Ellys offers detailed, research-based
communication strategies to brand value-oriented companies.
Ellys helps make sure that brands move the right way by exploring,
formulating and bringing to life their unique personality. |
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Once the brand personality is
defined in all its facets, the attributes of the brand become
coherent. This leads to original, differentiated, sustainable
and efficient communication strategies.
Brand managers and communicators are discovering that response
power and brand value are based on the brand's ability to define,
develop and proclaim its own personality. A new era of market
interaction has started: brand investments are directly interlinked
to business goals and opportunities. The result: a successful
and coherent brand personality is the main result of communication
investments.
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